Wednesday, November 16 2005 15:45 Hrs (IST) - World Time -

Bangalore: Suguna Poultry Farm Ltd (Suguna), a leading poultry company in India, has chosen IBM to implement Oracle E-Business Suite (Oracle Applications), a first of its kind implementation in the Indian poultry-farming sector.

The implementation based on IBM Power 5 servers, will support Suguna's growth plans by driving business efficiencies, improving employee productivity and managing its growth, senior IBM and Oracle executives told a news conference here today (Nov 16, 2005).

Suguna's turnover exceeded Rs 813 crore in 2004-05. In the first half of 2005-06, Suguna had sales of Rs 508 crore, a 41 per cent growth over the corresponding period of the previous year, its Managing Director B Soundararajan said.

IBM Business Consulting Services will implement Oracle Applications at nine divisions at Suguna across seven States in the country. It will involve Suguna's corporate office, seven regional offices and 74 branch offices, six grandparent poultry farms, 126 breeder farms, 35 hatcheries, 10,000 broiler farms, 30 feed mills and five transportation offices.

The Oracle Applications modules to be implemented by IBM at Suguna include ERP, Advanced Pricing, Enterprise Asset Management, Self Service Work Request, Incentive Compensation, Advanced Supply Chain Planning and Constraint Based Optimisation.

"On completion, the Oracle Applications based technology solution will support Suguna's entire integrated poultry business from the management of the poultry breeding process right up to the packaging and marketing of the end product," according to a joint statement.