Wednesday, October 19 2005 18:56 Hrs (IST) - World Time -

Bangalore: Tanishq, India's leading Jewellery brand has introduced an innovative festival pre-booking scheme. This allows buyers to book gold jewellery of any value at current price by paying 25 per cent of the value in advance.

The pre-booking scheme will entitle consumers to buy jewellery till November 4 at the booking price or at the current price, whichever is lower. So consumers do not have to worry about the fluctuations in gold price - they stand to gain both ways of Tanishq and get the best value for their purchase, a Tanishq statement said.

Tanishq jewellery, from the Tata Group, has been synonymous with guaranteed purity, superior quality, craftsmanship and exclusive design. The festival pre-booking scheme is aimed at creating value for consumers and at the same time safeguarding consumers against the volatile gold prices.

C K Venkataraman, Chief Operating Officer, Tanishq said, "This is the most important time of the year for jewellery buying in India and consumers believe Tanishq for assured purity, ethical practices and exclusive designs. The pre-booking scheme coupled with our assurance of quality and exclusivity of designs is aimed at delivering greater value for our customers this festive season".