Bangalore: Advertising major Ogilvy and Mather (O&M) today (Oct 26, 2004) said it has launched a specialist B2B practice - Ogilvy Business network, aimed at helping organisations target business customers for their products and services.

The new initiative has already got several customers including BPO major 24/7 customer and German ERP software maker SAP AG in India, O&M Asia Pacific director Bill Merrick told in Bangalore.

He said besides the IT and BPO industry, the B2B practice would also look at manufacturing, aerospace and engineering industries helping companies to position their business for further growth.

"Lot of agencies talk about improving market share, but this practice is to help businesses to achieve growth, which is on the top of mind of every CEO in the world," Merrick said.