Chennai (India): UK based Cartel Group Holdings Plc has entered into a Joint Venture (JV) with Supersight Ceequence for the establishment of Cartel's BPO and Call Centre operations in Chennai, India.

The JV builds on an outsourcing relationship that was established between the companies in early 2003.

Supersight Ceequence, a leading provider of outsourced BPO, Call Centre and Call Centre Continuity Services has been managing Cartel's mortgage business lead generation from its centre in Chennai.

Announcing the decision, Carl Wright, Chief Executive of Cartel Group Holdings Plc, said, "Expansion within the Indian Subcontinent is a core strategy for the Cartel Group.

Cartel Group Holdings Plc, the parent company of UK based mortgage intermediary Cartel Marketing Ltd, has been marketing mortgage products since its establishment in 1997.

Wright added, "With our partners Supersight Ceequence, we have the expertise to expand operations to make our Joint Venture the largest of its kind in Chennai."

In anticipation of changes to UK mortgage industry, Cartel embarked on outsourcing to Supersight Ceequence to reduce customer acquisition costs and focus its financial advisors on cross-selling a mix of mortgage products to its customers.

To achieve this objective, Supersight Ceequence trained its agents on the entire mortgage process in compliance with the UK Mortgage code. The Telesales agents were trained for 4-weeks on all aspects of the mortgage industry before commencing the project.

The performance to-date has resulted in lead generation cost savings of about 40% with significant growth of Cartel's mortgage business. Utsav Seth, Chief Executive of Supersight Ceequence, said, "the partnership with Cartel is a case of a win-win relationship and it positions both our companies for a period of rapid growth over the next 12 months. The immediate focus is to expand the sales team by 50 per cent within the next 6 weeks."