Bangalore: Wipro Technologies today (Jan 7, 2004) said it has been awarded the IDC CMO advisory best practices award for marketing measurement and metrics.

Wipro Technologies shares the award with Bearing Point, a company statement said in Bangalore.

The award recognised Wipro's best practices for measuring the impact of its technology-marketing vendors across the IT software, hardware and services sectors, it said.

In what could be termed as another feather in Wipro's cap, Wipro Vice Chairman Vivek Paul has been selected as one of the best managers in 2003 by American business magazine 'BusinessWeek'.

Paul is the only Indian in the list of "best and worst managers of the year" by 'BusinessWeek' published in its latest issue, a Wipro statement said in Bangalore today (Jan 7).

Paul shares the credit with 17 other managers including Apple's Steve Jobs, NBC Chairman Bob Wright, Intel CEO Craig Barret, Alacatel's Serge Tchuruk, Samsung's Yun Jong Yong and Starbucks' CEO Orin Smith.

"Five years ago, when Vivek Paul told his boss Jeff Immelt that he was leaving his post as global head of GE Medical Systems to join an obscure, $ 150 million Indian software and services and hardware company, Immelt tried to dissuade him.

But Paul joined Wipro anyway. Now Wipro is India's largest listed IT services company, with revenues near USD one billion," Wipro, quoted 'BusinessWeek' as saying.

It said Paul's key accomplishments identified are that Wipro has grown from being a $ 150 million company in 1999 to a nearly USD one billion company today and that his "strategy for growth by acquisition is helping Wipro steal business from the likes of IBM Global and Accenture".