Bangalore: Microsoft today (November 4) announced a software business management programme for Indian Independent Software Vendors (ISVs) in collaboration with Indian Institute of Management Bangalore and National Association of Software and Services Companies (NASSCOM).

The course has been developed by Enterprise Development and Research Institute, a wholly owned organisation of the Southern Cross University, Australia, and would be delivered to ISVs by Microsoft in collaboration with IIMB and NASSCOM.

Elaborating on the programme launch, Managing Director of Microsoft Corporation India, Raji Kaul told reporters, "Today as the Indian ISV community matures to take on the global software products arena more aggressively, it is imperative for them to not only upgrade the technical knowledge required to build products but also the business skills to market these competitively".

Research shows that while most Indian ISVs have the technical know-how to build globally competitive products, the area where they lag behind is sound business management, he said.

A Microsoft release said the course features topics such as the environment and its analysis, the value chain, value creation, loyalty and business planning.

The course would also draw upon the collective experiences of software vendors operating across markets, a database of relevant benchmarks, business cases, and software industry management topics, the release said.

NASSCOM said it would market the availability and value of the course.

PTI