Bangalore: The $ 200 million Villiger Sons Limited, a leading player in cigars, has said it sees India as a key strategic market in which it would invest significantly in the coming years.

The company which launched its portfolio of brands here, said the real growth for Indian market will happen in the medium and mass segments. "We would be investing substantially in obtaining serious point-of-sale push and visibility to create the necessary demand," a company statement said.

Villiger estimates the current market size to be $ 10 million in India, of which it aims to capture a major share.

PTI