Bangalore: ICICI Onesource, one of India's leading Business Process Outsourcing (BPO) providers, on
July 31 announced it has entered into an agreement to acquire Firstring, a Bangalore-based contact
centre.
Details of the transaction were not disclosed.
Firstring, established in May 1999, as one of the earliest entrants into the third party BPO space in
India, has over 800 employees and a 650-seat facility located at Information Technology Park Limited
(ITPL), an ICICI Onesource release said.
Firstring services more than 10 US-based clients and its investors include Westbridge Capital Partners,
the Hero Group and Ravi Sethi, a Silicon Valley entrepreneur. The company focuses on voice-based
services and has a strong presence in the financial services industry, the release said.
ICICI Onesource, founded in December 2001, is one of the largest and fastest growing Indian BPO
providers, with 2,700 employees and 1,350 seats across three operational centres.
Post acquisition, ICICI Onesource will have over 3,500 employees and 2,000 seats across four delivery
centres in Bangalore and Mumbai, with a fifth centre being built out in Mumbai, making it among the top
few independent BPO players in India.
Under the terms of the agreement, ICICI Onesource will acquire Firstring's India and US operations, as
well as the clients and workforce of Firstring.
Westbridge capital would also be investing directly into ICICI Onesource and K P Balaraj, chairman of
Firstring and managing director of Westbridge Capital Partners, will join the Board of directors of ICICI
Onesource.
PTI