Bangalore: Global IT majors Sun Microsystems and Oracle India on June 25 announced that they would jointly increase focus on the untapped low end computing market in the country with their applications.

"So far we have been perceived as companies catering to the high end market. There is a huge market in the lower segment, which needs next generation of applications and middleware, where cost of computing is very important," Sun Microsystems India managing director Bhaskar Pramanik told reporters.

He said the announcement, as part of the global strategy, is to bring low cost cluster based computing, where the IT infrastructure is ramped up depending on the growth of business.

Oracle India managing director Shekhar Dasgupta said the low cost computing could be leveraged by Oracle and Sun products along with Linux based systems.

Both the firms also said they would jointly take on the banking, financial services, insurance (BFSI) and telecom sectors in India, which invested nearly two to three per cent of their revenue on IT infrastructure.

Dasgupta said the total business volumes in Indian banking sector was about $ 34 billion and about $ 17 billion in insurance.

Pramanik said the companies would also increase their presence in the $ 70 million NT server market, which presently is dominated by Microsoft.

PTI