Mumbai: Modi-Senator India Private Limited (Modi-Senator), a 50:50 joint venture company between $300 million Merz & Krell GmbH Co of Germany and Rs 6 billion UK Modi Group, announces its strategic tie-up with India’s leading lifestyle retail store, Shopper's Stop to retail Senator’s premium range of pens through all its outlets across India.

The colourful and stylish writing instruments are backed by cutting-edge German technology and are responsive to after-sales support from Modi-Senator. The range is available at the Shopper’s Stop outlets in New Delhi, Gurgaon, Kolkata and all three stores in Mumbai. Senator would be launching the range shortly in other cities as well.

Himani Modi Agarwal, Executive Director, Modi-Senator, said, “We are proud to be associated with Shopper’s Stop which enables us to present Senator’s premium range of Pens to our target customers. So far, we have received good response and have the pleasure in bringing Europe’s leading writing instruments to the Indian market.”

The retail range includes many top of the line sub-brands such as the President, Venecia, Velo, Carbon-line, Multi-Action pens, Silver-line, Brilliant-line, Lightning, Image, Arctic and Polar. These sub brands are available in the price range between Rs 800/- to Rs 16,500/- .