Bangalore: Tata Group's product design arm Tata Elxsi Limited has bagged orders to create animation for a Hollywood movie and three animated content series for American television channels.

The Media Works division of the Bangalore-based Tata Elxsi, created a year ago, has bagged the four orders with a delivery schedule of up to 18 months.

"These orders are long term and would strengthen our presence as a quality animation provider in the US market," Tata Elxsi general manager and head of Media Works K Chandrashekhar said.

The project details were not revealed citing non-disclosure agreements with the customers.

The Rs 132 crore company also works on Bollywood projects, besides commercials with advertising agencies.

The revenue from the division with the Hollywood and Bollywood projects is estimated to touch $ five million in 18 months, Chandrashekhar said.

He said Tata Elxsi was working on the first fully digitalised post production Bollywood movie.

Of the 100 professionals Tata Elxsi's Media Works division employs, 75 are with the television and animation section in Bangalore and around 25 in Mumbai working on special effects for movies and TV serials.

Chandrashekhar said the company plans to increase the team to 200 in the next six months.

PTI