Hyderabad: Leaders of Indian corporate world have pledged to take up social causes as their core mission and help improve quality of life for their employees and local communities.

For the captains of industry gathered at the Fifth Social Summit, which got underway in Hyderabad on November 7 night, the common thread binding them was commitment to integrate corporate social responsibility into their companies as a core value.

The three-day summit, organised by Confederation of Indian Industries (CII) as part of efforts to promote advocacy on corporate social responsibility, was inaugurated by Andhra Pradesh Chief Minister N Chandrababu Naidu who urged business leaders to help women self-help groups in the state to market their products.

The summit, focussing on the theme 'Corporate Social Responsibility (CSR): from words to action', is being attended by a galaxy of corporate leaders and some representatives of NGOs to deliberate on how CSR initiatives could contribute to a sustainable development and generation of wealth for the business in the long run.

With a soul-stirring presentation, Sudha Murthy, chairperson of Infosys Foundation, stole the limelight at the inaugural session held at Dr Marri Channa Reddy Human Resource Development Institute in Hyderabad.

PTI