Kochi: Around 400 delegates are expected to attend a three-day "Mega Brand Summit", organised by the publishers of 'Dhanam', a financial fortnightly and 'Rubber Asia', largest circulated international magazine on rubber in Asia, from December 12 to 14 in Kochi.

Kurian Abraham, chief organiser of the summit, told reporters on November 5 night that in this globalised era of intense competition, making one's products and services stand out from among the hundreds in the market carried an urgency. But, not many in industry and commerce seem to have a clear idea of brand promotion in this age of media explosion, he said.

With the participation from the very cream of business leaders, policy-makers, brand consultants, marketing management and advertising experts, the summit offers a rare opportunity to aspiring and established entrepreneurs to learn from the experts on how to enhance their product visibility and many other things, he said.

Besides, the other highlight of the summit would be a Brand Expo, in which product manufacturers and companies marketing services as well as products would showcase their brands.

Among the topics that would feature at the summit includes market leadership strategies in the new economic environment, building a successful brand, brand extension, marketing and brand building, branding of institutions and services and IT and Web technology for brand building.

PTI