Bangalore: Luxor Writing Instruments Private Limited (LWIPL) is showcasing its complete and exhaustive range of Luxor writing instruments, Pilot, Parker (Sonnet, Rialto) and Papermate at Indian Consumer Exhibition (ICE), which began at the Bangalore Palace ground from September 28, according to an official press release.

Keeping in view the fast approaching festive seasons of Diwali and New Year, there will be also an exclusive display of some innovative gift packs aimed at corporate gifting like desk top and personal accessories like wrist watch and pen pack, leather card holder and pen pack, leather pen stand and pen pack and leather picture frame and pen pack. Also, the family fortune pack and summer mega offer will be on display.

According to general manager, marketing, Pooja Jain, "taking part in this exhibition is a good brand building exercise in terms of prominent exposure as the whole range is available under one roof and it provides the opportunity for the company to be in direct interface with the consumer thus enabling a one to one interaction with the end user. Participation in such kind of events is also aimed at creating an awareness and having a focus on our Business to Business division providing marketing solutions wherein a writing instrument becomes a tool for a marketing promotion."