Bangalore: The over Rs 1,600 crore Hindustan Motors Limited (HML) has no plans to
launch a new car and it would focus on the existing products and is looking to
introduce their variants, a top company executive indicated.
The company's general manager, S Vasudevan, told in Bangalore on October 4 night it
is planning to bring out a 1.8 litre variant of Lancer, priced around Rs 11 lakh, in
the second quarter of 2003. He noted that the SLX, SFX variants and luxury edition
of Lancer had already been launched.
Asked if the company planned to launch a new car, as it has not done so after
bringing Lancer, Vasudevan indicated that there are no plans in this regard.
"Our efforts are focussed. One way to approach the market is to introduce a lot of
products. We don't want to crowd the dealership with too many products. We will lose
focus in the bargain. Dealers normally handle six different products, one or two may
suffer," he said.
The company launched 3.2 litre 'Pajero GLX', a sports utility vehicle, (priced Rs
33.8 lakh ex-showroom) in Bangalore city on October 4 night. It has already been
launched in New Delhi, Mumbai, Chennai and Chandigarh, and Vasudevan said it has
already received orders for 32 Pajeros.
"We are looking at selling 25 units of GLX and 40 units of simple Pajero per month
in the country," he added.
Vasudevan said the company would launch a 2.8 litre Pajero, prices around Rs 25
lakh, for "lower end" of the market soon.
PTI