Bangalore: Hero Honda Motors Limited has targeted to sell 18 lakh motorcycles in the
current financial year, envisaging a 26 per cent growth compared to the previous
fiscal, a top company official said.
Launching its latest offering "Ambition" for South India in Bangalore, senior vice-
president, marketing & sales, Atul Sobti, told reporters that seven lakh bikes have
been sold in the first five months (April-August) of 2002-03, up 34 per cent.
The world's number one individual two-wheeler company is eyeing to sell 10,000 units
of 'Ambition', a 133 cc bike per month in six months, Sobti said.
Claiming that 'Ambition' is focused on power, fuel efficiency and style, he said it
would be targeted at people aspiring to "move up in life".
The company said 'Ambition' has a powerful engine, promising mileage of 79 km per
litre and a top speed of 100 km per hour under test conditions. It's priced at Rs
43,857 (Bangalore ex-showroom).
PTI