Bangalore: Talisma Corporation, a provider of customer relationship management (CRM) solutions on August 21 launched its new business initiative, Talisma Expert Services, that offers a series of CRM related outsourced services.

The initial suite of seven service offerings will provide flexible solution to customers whether they deploy, host or outsource their CRM solution, Rekha Menon, India country manager, Talisma Corporation, told reporters on August 21.

Taslima will invest about Rs 5 crore over the next 12 months in Talisma Expert Services. Most of these offerings will be provided from Taslima's facility in Bangalore that provides outsourced support, she said.

The new initiative is in response to evolving market requirements where customers are looking for customised, yet cost effective solutions that help them improve and manage their customer relationships, Punit Modhgil, director, product marketing, Talisma Corporation said.

The new initiative offers expertise in customer support helpdesk, analytics and campaigns that drives down the total cost of woning CRM technology.

For customers who prefer to deploy Talisma CRM in-house, Talisma Expert Services offers Talisma, Fastrack, Talisma Outsourced Administration and Talisma Outsourced Analytics, Modhgil said.

The hosted solution, Talisma Online Services provides customers access to the application hosted and managed by Talisma Expert Services, all the 24 hours.

PTI