Chennai: ICICI bank on August 5 launched its latest private bank offering targeted at catering to the entire banking and financial needs of high net worth (HNW) customers.

"With its comprehensive offering of deposits of asset products, online broking and other financial products and services, ICICI bank is uniquely positioned to offer its HNW customers the most comprehensive range of products and services in the country," Chanda Kochar, bank's executive director told reporters on the occasion of the national launch of the new service.

The service has been launched simultaneously in 20 selected cities across the country. The bank has assigned 70 relationship managers to market the new service among the HNW clients described as those having at least Rs 10 lakh worth of business relationship with the bank.

Under the service, the bank would also offer high quality investment planning and advisory services to its HNW customers, she said.

She said that the new service had been launched on the strength of the bank's leadership in the area of banking products, branch network, and customer base which included at least 1.2 million Internet based customers.

PTI