New Delhi: Luxor Writing Instruments Pvt Ltd, on July 31 announced the launch of a new and captivating campaign for Parker Vector. With Mr Amitabh Bachchan as their brand ambassador, these television commercial (TVC) aims at consolidating and strengthening the brands association with the target audience, according to an official press release.

Developed and conceptualised by Lowe, New Delhi and directed by Aziz Mirza, these commercials have been designed around the idea" You deserve a Parker". The functional range of Parker starts from Rs 60 (Parker Beta) and Rs 100 (Parker Vector), the release said.

According Pooja Jain, general manager, marketing, Luxor Writing Instruments Pvt Ltd, "Having gained wider acceptance through "You Want To Write More" campaign with Mr Amitabh Bachchan in 2001, this new campaign will help Luxor to consolidate the brands position in writing instruments segment", the release said.