Bangalore: Radico Khaitan Limited, pioneers in liquor manufacturing in India, announced the launch of "Special Appointment" whisky positioned in the semi-premium segment.

The new brand is an impeccable blend of imported Scotch, carefully picked barley malts and fine Indian grain spirits that gives this whisky an unmatched character. It's smoother than silk taste makes it a class apart from other whisky brands, according to an official press.

"The ethos of the company is quality and Zero-defect, and giving value to the customer. He must know he is getting something more than what he's paying for. With Special Appointment, we are confident of reworking the magic of 8 PM whisky," Radico Khaitan Ltd chairman and managing director Lalit Khaitan said.

Special Appointment will be launched all over the nation by the end of July.