Bangalore: City based Altair Engineering, an international product development consulting and technology company, has launched its inaugural edition of Concept to Reality: Ideas and Strategies in Product Development, a semi annual magazine, designed to help upper-level managers and executives improve their product development process.

Concept to Reality includes topics that encourage managers to create product development differentiation. "Innovation is all about renewal," said Nelson Dias, Managing Director of Altair Engineering, Inc. "It introduces change in the established order, ushering in something different. We feel so strongly about the need to foster innovation in industry that we've launched Concept to Reality."

The first issue will include information on innovative product strategy, design development, process automation and commercial product design and simulation software.

Authors from industry and academia who are experts in their fields have been invited to contribute articles to Concept to Reality in which they share their insights on innovative product development differentiation.

Subscriptions to Concept to Reality can be placed at their Website www.altair.com.