Bangalore: Boss, the latest offering by Kinetic Engineering Limited was launched on June 12. Boss, a four-stroke 100cc motorcycle is being looked at as an absolute "value for money" bike, according to an official press release.

Kinetic is targeting the needs of long distance commuters with its latest bike. Boss is made to satisfy high-fuel efficiency, riding comfort, sturdiness and durability. This new bike is launched at an introductory price of Rs 31,999, the release said.

In addition to a high fuel efficiency (89 kmpl under standard testing conditions), Kinetic Boss has a distinguished styling in its class and a host of features, such as a double cradle chassis, hyper suspension shock absorbers, engine guard, full steel front and rear mudguards, a large wheelbase for good road hold, wider seats for added comfort, a unique footboard for the pillion rider and multi-focal reflector headlamp, tail lamp and side indicators for better illumination, release said.

Kinetic plans to sell over 75,000 motorcycles in its first year of launch. The bike is being positioned on its virtues of ruggedness and solidity that are aptly summed up in its advertising baseline "Dum Hai", the release added.