Bangalore: BPL continues to lead the colour TV market with a 17.2 per cent market share, the company said on June 6.

According to ORG-GFK data, BPL has clocked the highest CTV sales of 338,000 units for the first four months of calendar year 2002, the company said in a statement.

BPL officials are confident that a combination of new products and aggressive marketing would provide the company the leverage to end the financial year by achieving the target sales of 1.25 million units, it said.

"We expect to close the financial year with a market share of 20 per cent plus and a healthy growth of 25 per cent", BPL Chairman and Managing Director Ajit G Nambiar said.

PTI