
Bangalore: IT consulting and services major Infosys Technologies Limited believes
that the value of its corporate brand "Infosys" has gone up by more than Rs 1,880
crore in a year.
The Bangalore-headquartered, NASDAQ-listed company says while it had a market
capitalisation of Rs 24,654 crore as on March 31, 2002, the value of "Infosys" brand
alone is estimated at Rs 7,256.80 crore.
"The corresponding figures for market capitalisation and brand value of Infosys as
on March 31, 2001 and March 31, 2000 were Rs 26,926 crore and Rs 5,376 crore, and Rs
59,338 crore and Rs 5,246 crore respectively," according to the company's 2001-02
annual report.
The Infosys management has adopted the generic "brand-earnings-multiple" model
(given in the article on "Valuation of Trademarks and Brand Names" by Michael Birkin
in the book "Brand Valuation", edited by John Murphy) to value its corporate
brand.
Meanwhile, Infosys said it has obtained registration of "INFOSYS" as a trademark in
India and in the United States.
It noted that the laws of India do not protect intellectual property rights (IPR) to
the same extent as laws in the US and pointed out India does not grant patents for
software applications or products.
"In the future, litigation may be necessary to enforce our intellectual property
rights or to determine the validity and scope of the proprietary rights of others,"
the company observed. "Any such litigation could be time- consuming and
costly."
On recruitment, Infosys said during 2001-02, it received 193,640 applications,
interviewed 6,730 applicants and extended job offers to 1,710, of whom 1,550
accepted.
PTI