Omega, the prestigious Swiss Watch Company, and part of the 4.6 billion CHF Swatch Group, today announced that it has re-appointed the movie actress and popular television hostess Sonali Bendre as its Spokesperson.

Stephen Urquhart, President of OMEGA, said, "Sonali embodies grace, glamour and good taste. Today she is a popular star in the Hindi film industry and an extremely talented television hostess. She has done excellent work for OMEGA in the past, and I am confident that she will continue to be our capable spokesperson in the Indian market."

Sonali Bendre, was a New Year baby, born on January 1st. She commenced her career as a model and within a short time reached the pinnacle of her profession to become a much sought-after print, visual, and ramp model. Sonali made her film debut with Aag and reached her heights of popularity with Sarfarosh.

Since then she has worked with the foremost talents in the Indian film world, including Mani Ratnam, Sooraj Barjatya and John Mathews. Today, she also hosts the successful television show, Kya Masti Kya Dhuum on Star Plus.

"Sonali Bendre is a popular role model for the youth and her appeal lies in the contemporary, fashionable, and intelligent allure that she projects, which is exactly what we stand for" said G Kannan, Deputy General Manager, The Swatch Group India Pvt Ltd.

Commenting on the occasion, Sonali Bendre said, "I am honoured to continue as spokesperson for OMEGA in India. In the last two years, I feel a part of this warm family, that stands for sophistication and success. I will extend my best efforts to project those qualities as a spokesperson for this prestigious brand."