Bangalore: Easies, a semi-casual wear brand of shirts and trousers from the house of
Kewal Kiran, has recently launched a new collection of shirts and trousers
called “Urban Linen” keeping in mind the urban needs of consumers. Made from basic
cotton fabric combined with modern slubbed technology, Urban Linen is supposed to
present a linen inspired mood.
Available across all the 100 outlets of 'Easies' spread across 23 cities in the
country, the shirts will be priced at Rs 845 onwards and the trousers at Rs 1295
onwards.
Available in soothing colours like crème, sky blue, olive, mint in a regular fit and
bright colours like wine, black, red, green, yellow, blue, orange in short & slim
fit, the linen look shirts have been claimed to have been created from a fusion of
primeval and contemporary yarns to adapt to the urban needs. It retains the natural
feel of pure linen.
The trouser range includes 100 per cent cotton Linen Look, Linen Cotton and Pure
Linen. The shirt range includes the 100 per cent cotton linen look, Linen Rayon and
Linen Polynosic shirts.