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Home -> Finance -> Full Story
Easies, semi-casual wear launched for urban populace
Wednesday, April 17 2002 18:44 Hrs (IST)

Bangalore: Easies, a semi-casual wear brand of shirts and trousers from the house of Kewal Kiran, has recently launched a new collection of shirts and trousers called “Urban Linen” keeping in mind the urban needs of consumers. Made from basic cotton fabric combined with modern slubbed technology, Urban Linen is supposed to present a linen inspired mood.

Available across all the 100 outlets of 'Easies' spread across 23 cities in the country, the shirts will be priced at Rs 845 onwards and the trousers at Rs 1295 onwards.

Available in soothing colours like crème, sky blue, olive, mint in a regular fit and bright colours like wine, black, red, green, yellow, blue, orange in short & slim fit, the linen look shirts have been claimed to have been created from a fusion of primeval and contemporary yarns to adapt to the urban needs. It retains the natural feel of pure linen.

The trouser range includes 100 per cent cotton Linen Look, Linen Cotton and Pure Linen. The shirt range includes the 100 per cent cotton linen look, Linen Rayon and Linen Polynosic shirts.















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