New Delhi: Adlabs Films Ltd, part of the Reliance Anil Dhirubhai Ambani Group, today said it will launch 73 cineplexes under the brand Big Cinema taking the total to 186 screens at 71,000 seats this Diwali.
"The entire rollout will happen on October 28 across BIG Cinema's 73 properties throughout the country, totaling 186 screens and 71,000 seats," the company said in a statement.
The company is also planning to foray overseas. "India is the first step in our international brand rollout. BIG Cinemas will also be rolled out across over 200 cinemas in the United States and Malaysia shortly."
"We feel that the brand's fresh new look will appeal to our wide range of guests from both metros and smaller cities alike. The emphasis is on giving our guests a larger than life experience when they visit any Big Cinema across the country," BIG Cinema's Chief Operations Officer Tushar Dhingra said.
Source :
PTI