New Delhi: Direct-to-home service provider Dish TV will provide free set top boxes to its subscribers, a move to take on competitors especially the new entrants like Reliance, Bharti and Videocon.

The company has announced a new scheme to drive business and expects to double the number of subscribers it adds every month. Based on the kind of package subscribers choose, the cost of a set top box which is currently priced at around Rs 2500, will be either completely waived off or would be reduced some extent.

"Every month the company adds around 90,000 subscribers to its current base of 31 lakh. With the new offer, we expect to double the number of that we add every month," Dish TV Managing Director, Jawahar Goel, said.

He said the company would not bear any extra cost for running the scheme as, it would be covered up by adding extra number of subscribers per month.

The company, however, did not give details about the time frame, but the scheme was expected to be on for alteast 45 days.

A subscriber can get an STB free by paying Rs 4,000 for one year. There are also various other offers available.

A Zee Group company, Dish TV offers a bouquet of 185 channels and a host of value added services like movies on demand, active sport, news and gaming.

The new scheme would be communicated to the masses through various media and would be propagated by the company's brand ambassador Shah Rukh Khan.
Source : PTI