New Delhi: Bullish on the burgeoning pay television market, digital broadcast solutions provider NDS today said it is planning to open an office in the city for supporting its growing customer base.

Currently, NDS provides support to Tata Sky on the Direct To Home (DTH) platform and Hathway on the cable platform in India.

"In addition to our existing team of 800 in Mumbai and Bangalore, we will extend our capability and coverage across India with the opening of an office in Delhi to support our growing customer base. This initiative will allow NDS to increase our local support capabilities to better service the dynamic, growing Indian Pay TV market," he said.

NDS has significant growth plans for India in 2008,NDS Asia Pacific Account Director Warren Pearsall said.

The firm is also planning to launch new services in the market like the digital video recorder (DVR) and personal video recorder (PVR) which would allow consumers to pause live TV, record live programmes to disk and others.

"We are in talks with the leading pay TV providers in the country for our PVR services," he said declining to give further details.

"India has an enormous pay-TV market with over 120 million TV households. There are more than 80 million pay-TV subscribers of which around 4 million are DTH subscribers. This means there are still significant opportunity savvy players to enter the market and gain market share prior to future consolidation," he added.

The UK-headquartered firm which is a majority owned subsidiary of News Corporation, supplies digital technology and services to digital pay-television platform operators.
Source : PTI