London: Eros International, a leading player in the Indian media and entertainment sector, has entered into a collaboration with Wal-Mart to sell Bollywood content through the retail giant s distribution network in Canada.

Eros DVDs would initially be available in 27 Wal-Mart stores in Canada and the distribution would subsequently be extended to the entire Canadian Wal-Mart network, the company said in a filing with the London Stock Exchange.

Over time, Eros, a UK-listed company, would make available through Wal-Mart a large number of titles from its catalogue of over 1,300 titles as well as its 30-40 new releases every year, it said.

The Eros-Wal-Mart tie-up would give Bollywood an extensive reach to both Asian and Non-Asian market sectors in Canada.

"Bollywood as an entertainment category is growing rapidly internationally. Canada is a very important market for us for cinema as well as DVD distribution. We are very excited to be working with Wal-Mart in Canada as it will enable widespread availability of quality DVDs at affordable prices to consumers," Eros International President (US) Ken Naz said.

Eros International operates in over 50 countries with worldwide offices in India, the UK, the US, Dubai, Australia, Fiji and Isle of Man.
Source : PTI