Mumbai: Hyderabad-based wireless application solutions major Tanla Mobile has inked an agreement with European mobile services company Mliven for advanced mobile software solutions.

Announcing this to the Bombay Stock Exchange Thursday, Tanla said Mliven was planning to launch mobile gaming portals.

Tanla will be involved in wireless application development, mobile billing and messaging solutions for its partner, the company said.

Mliven is a world leader in mobile application and product development and has over 100 different mobile applications launched across Europe.

According to Tanla, Mliven-developed Payforit is a new payment service that is supported by all licensed British mobile operators, designed to make it easy to pay for low-cost services on the mobile phone.

First launched in March 2006, the Payforit scheme was developed to promote a trustworthy and consistent standard for paying by mobile.

Tanla Mobile is one of the first trusted payment intermediaries to offer Payforit across all British networks.

Talking on the venture, Gautam Sabharwal, director of business development, said: "We are delighted to help innovative companies such as Mliven establish themselves in the UK market. Payforit represents the first step into mobile commerce, creating a whole new marketplace for mobile content."

"Our Payforit platform will enable brands such as Mliven to actually convert customer interest and traffic on their mobile portals into customers' transactions, providing a simple, transparent billing mechanism that makes delivering cutting edge content painless."

Source : IANS